The global network of Trout and Partners is the leading expert in positioning and differentiation, advising major companies around the world on how to strengthen their competitive position. It is founded by Jack Trout, who is recognized as the world's foremost marketing strategist. He is responsible for the freshest ideas in marketing in the last twenty years and his concept of Positioning has become the world's #1 business strategy.       Trout and Partners Istanbul office works with respectable companies and brands in Turkey such as Turkcell, Garanti Bankası, Zorlu Holding Textile Group, Pepsi Turkey, Show TV, Petrol Ofisi, Pınar and is also the network’s regional headquarters, responsible for Turkey, Southeastern Europe, Middle East and C.I.S countries.